Last saturday was the Lichfield florette festival market, in the cathedral quarter, in
(well you guessed it ) Lichfield.
My Facebook friend Sarah gibbs http://www.sarah-gibbs.co.uk/ had invited me to come along and meet her for the first time face to face.
As well as promoting and selling her brother James’ fantastic fish art paintings (while he is out being arty in Cyprus) here (from her website) is Sarah’s tin:
• Web content writing
• Adapting and rewriting web content for Search Engine Optimisation (SEO)
• Web marketing copy
• Web editing
• Design & print management
• Marketing services
• E-news and printed newsletters
• Marketing & sales copy for print projects
I put 6th July on my calendar, and I said I would go.
Now the day in question (as you will all know) was absolutely glorious, as has been the weather since pretty much the beginning of the month, but it is rather a bit too much for me.
We have a nice garden, and the boys are happy to play at home, and hubby is fine pottering around, with planting and weeding and messing about in the green house. ( I can say that because he never reads this). I would have been happy chillin’ and reading a book in the sunshine.
However, I HAD SAID I WOULD GO.
Now how many of you honestly , in all the heat, then having to drive into town, find somewhere to park, and then walk around to try and find a stranger, would have not bothered, cancelled, made an excuse, found something better to do.
I have had it done to me, by people who do not seem to think its that important to do what they promised.
Incidentally, a lady I met from the FSB (Federation of Small Businesses), who I met only this thursday evening, promised to email me the next day, AND NEVER DID, even on the back of a conversation about how annoying I find it, SHE STILL PROMISED AND NEVER DID.
BUT, it’s good news, for all my friends, and customers
BECAUSE THAT IS NOT WHAT YOU GET FROM ME, NEITHER PERSONALLY OR PROFESSIONALLY.
Here is my tin:
• RELIABILITY – means you can trust that I will do exactly what I say I will do , exactly when I say I will do it, or possibly before.
• It was on my calendar, and I had said I would go. AND I WENT.
Of course I went, I had promised I would go, it is bad manners, rude and unprofessional not to go.
And do you know what, I enjoyed meeting and chatting with Sarah, I hope she will agree with me, we have built on our online relationship, and got to know each other further.
I also did some networking with a few other stall holders.
And by networking I do not mean swapping a business card, as quick as possible with as many people as possible.
QUALITY NOT QUANTITY here people, please understand. You are aiming to get to know people, and develop relationships, that may (or may not) lead to recommendations and work for your business.
People buy people, but they don’t buy as much from strangers.
they buy much more from people they know and trust.
Check out these people who I spoke to:
Mark Kaiser, Local artist, http://www.markkaiserart.com/
who will do a bespoke painting of your house.
Bob Mercer, woodturner, http://www.bobmercerwoodturner.co.uk/
who makes beautiful unique wooden ornaments and practical items.
Alison Townsend, A touch of glass http://www.myglassnailfiles.co.uk/
absolutely gorgeous, and very affordable for gifts, glass nail files, long lasting and practical.
A company who have asked to have their details removed, who unfortunately do not have a website, BUT they sell beautiful moroccan imported crafts and gift ware. Such a shame I cannot share with you.
Emma Dawson, http://www.made-by-emma.co.uk/ she is also on Facebook https://www.facebook.com/MadeByEmmaCushions.
Creating beautiful handmade cushions, and I particularly liked the tooth fairy pillows.
Joanne, at Cannock Cupcakes, http://www.cannock-cupcakes.co.uk/ also on Facebook https://www.facebook.com/CannockCupcakes. I enjoyed a chocolate and strawberry on in the sunshine as I walked around, Lovely thanks Jo.
And last but by no means least, Nick Williams from Consall forge pottery, http://www.4ateapot.co.uk/
Nick told me straight in no uncertain terms that he never had and never would be needing the services of a graphic designer. He had been in business 20 years, and was doing fine without, thank you very much.
Well I cannot argue with that – Its on his tin.
Although both his promotional leaflet and his website could most definitely be significantly improved. His pottery though was beautiful and would sell itself, (and apparently does).
But that’s what you would expect, because he’s a great potter, he’s not a graphic designer.
Nick unfortunately belongs to the branch of business people who do not understand the importance and benefits of quality graphic design.
So how reliable are you, and how do you feel when people don’t do what they said they would?
What’s on your tin?