Those of you who have read my blog from the beginning, may remember my references to the EC (entrepreneurs circle) and Nigel Botterill’s book “Botty’s Rules”.
Well 2 things have happened this week which have reminded me of Rule number 6 and they have particularly demonstrated to me about how important that is.
I had a phone call on Thursday from a new client (A) who had been invited to submit a tender tomorrow – OK BUT he is still in the throws of setting up his business consultancy business and has not got a proper logo yet.
He felt to be in with any chance that he needed to look professional, and that meant at the very least having a brand to add to his tender document.
I wholeheartedly agreed, but what could we do from nothing in just a few short days?
Well I assured him, definitely something is better than nothing, and while it may not be perfect, we could definitely produce a professional looking brand that would be “good enough” for wednesday to add that final touch to the tender document.
I also have a Facebook friend (B) who contacted me a few months ago, ( we have messaged through facebook but I have never met or actually done any design work for) who is also setting up her interior design business and was keen to get feedback and insights from me on her logo.
Well at that point she (B) had produced a couple of ideas, and set up a Facebook forum page to test them and get feedback, .
one of her ideas I felt was very good, and I merged her two ideas together and mocked up a (in my professional opinion) better version.
So now honestly she has a great logo, but she feels it does not say what she does well enough, and still wants to try out more ideas…………
The thing is, client (A), has a deadline, he needs to get his tender document in tomorrow, and so the logo is pretty much done. – When he gets in touch today so I can send him the final version.
I freed up some time on Friday morning for him to come to me. Then Thursday evening, I got cracking with some preliminary design ideas based on the brief conversation we had had earlier.
So on Friday when we sat in front of my computer, we developed one of my ideas and I designed as we talked.
And the result is pretty good. A great starting point, an emblem that has qualities that reflect the personal qualities of the client.
And an image that is based on a relevant starting point but made to become more abstract so it is interesting to look at and conjures up many subtle things in many different eyes – all of which are positive qualities for client (A) – (unless someone points out a glaringly obvious oops down the line).
So the point is its “good enough”, its done finished and the box ticked off, move on to next job.
Rewind to client (B) The thing is, how far do you go with your time tweaking and changing and re-visiting, with forums and feedback, trying to please all of the people all of the time.
Your logo reflects you, and your business, and your personality.
Describe the logo and make a list.
Describe your business and make a list.
Describe yourself and make a list.
Make sure some of the same words are in all lists – Tick
Add a great strapline – to explain what you do – Tick
Make sure you like it – Tick
Ask your closest friends and family what they think – Tick
Sleep on it and make sure you still like it – Tick
If you are still struggling – get in touch with me for some help – Tick
Right its done its “good enough”, its time to get on with the next job.
SO have you guessed what rule number 6 is yet?
I will quote from Nigels book (which I found very inspiring and would thoroughly recommend – with no personal gain for myself)
Rule number 6 – Good is good enough.
“Generally in business too many people strive for perfection” (client (B)). “When it isn’t always necessary.”
“The badly written, poorly crafted sales letter that is mailed out will always outperform the beautifully crafted letter, that is never quite perfect enough so does not get sent”
While this does not necessarily apply to your logo, as you should not bodge it and your logo should be as perfect as it can be. I hope I have demonstrated the point.
Client (A) – did the wise thing by asking a professional designer to create his logo, and its done – and everyone is happy. (his letter is mailed)
Client (B) seems torn with too many ideas and has consulted so many unprofessional people, and the logo is still not finalised. (the letter is still being written, taking up time, distracting from the business – not mailed out)
So apply this rule to everything – in your business – and your personal life too.
Ask yourself – is it good enough? – Tick – get it out there and move on.
And to be on the safe side just ask a professional………
( I tell you what, as a mum I am a master of ticking boxes – blog written – Tick)